We came to windsurf! Simmer Style was born in 1981 in a garage in the Haiku Maui jungle. Founded by Malte Simmer and his seamstress partner Cindy Allen, Malte was looking to design and build gear with which he could survive Maui’s North Shore surf. His no nonsense approach to building bullet proof sails, combined with his stand out style in giant surf rapidly gained world wide attention.
Simmer Style sails defined cutting edge performance and soon became the sail of choice for high performance windsurfers around the globe. The 1980s turned into the heyday for professional windsurfing on Maui and an ideal time for Klaus and Malte to bring their technical skills and professional athleticism to the drawing board.
In the late 1980s, Simmer Style expanded into the apparel business. Riding the incoming wave of snowboarding, we launched into winter board wear as well as surf lifestyle wear, distributed throughout Europe and Japan.
Today Simmer Hawaii is stoked to be spreading the aloha from its Paia location.