About Us

Simmer started on Maui in 1981. The Simmer brother's, Klaus and Malte, started making windsurfing sails in Haiku, Maui. These sails quickly became known as the best in the industry and Simmer Style Sails became an international windsurfing brand.

In the late 80's Simmer Style entered into the clothing market. A wide variety of multi season clothing and accessories were distributed throughout Europe, Japan, and here on Maui.

In 1996 we opened Simmer Hawaii in Paia Maui, Simmer's flagship store. Here we had a sail loft to design sails for the windsurfing end of the brand, as well as a retail showroom featuring the windsurfing gear and clothing and accessories Simmer Style produced.

Klaus still owns the Paia Simmer Hawaii store, the best surf shop boutque in Maui! His wife, Michele Simmer, has been the women's clothing and accessories buyer since the stores inception. Keith Holland has been the general manager, men's clothing buyer, and hard goods buyer since 1998.

We are a family owned and operated brick-and-mortar store in Paia, Maui, Hawaii.

We have created this website for people who've been into our store on Maui, and would like to replace or add to that favorite garment they got from us on their memorable Maui trip. For those who've yet to get to our Paia store, but would like some Aloha from a brand with more than 30 years of Maui history, check us out!

A lot has changed over the years. Our store continues to service the hard core water person- while our focus has shifted to a casually elegant beach lifestyle clothing and accessories store.

In this site you'll find many of Simmer Hawaii's most popular items.

We hope you enjoy your experience on our website.

Wishing you warm Aloha...


The Simmer Hawaii Team.